How it works
From a house problem to a booked job
Every Home Hero lead takes the same five steps. By the time a business owner's phone buzzes, the homeowner already understands the problem, trusts the advice and wants a pro.
The path every lead takes
Homeowner to business owner, in five steps
- 1Watch
A homeowner searches for help
"Why is my roof leaking?" They find Hank's answer in under three minutes.
- 2Check
They do the safe check
The Hero Check shows what they can look at from the ground or inside. Now they trust the show.
- 3Know the limit
They learn it's a job for a pro
Hank tells them where do-it-yourself ends, and which signs mean call today.
- 4Ask
They ask for a free quote
One tap opens a short form: their town, cell number and what they see. Then they text a photo.
- 5Meet the pro
A local pro gets the request
It goes by text to a local business in that trade and county with room in its schedule. The pro calls with a free quote.
Fix what you can. Call a pro for the rest. Every episode ends by handing the homeowner to a local pro.
What lands on the business owner's phone
A lead, hot off the press
The moment a homeowner sends the form, the request goes out by text to a local business in that trade and county, with room in its schedule. Here's what it looks like.
- They came looking. They searched for help first, then found the show.
- They already get it. Hank explained the likely causes, so the first call isn't a lesson.
- They're local. The ZIP code matches the request to your county.
- They're ready. They asked for a quote and sent a photo of the problem.
- It's fair. Exclusive, or shared with no more than 3 businesses, and never more than your weekly limit.
Sample leadHome Hero
Roofing
Wooster, OH 44691 · Wayne County
"Brown stain on the kitchen ceiling, getting bigger when it rains."
- Photo
- 1, sent by text
- Watched
- EP 01, Why is my roof leaking?
- Best time
- Morning
- Consent
- Calls and texts, recorded
- Lead type
- Exclusive
Name and number shown to the business that gets the lead.
Homeowners
Got a house problem?
Watch the episode, do the safe check, and when it's a job for a pro, ask for a free quote. No obligation.
Business owners
Want these leads?
Claim your trade in your county. You set the weekly limit, and your first 3 leads are free.